These are ideas for Marlboro cigarettes.
I loved the original Marlboro Man campaign by Leo Burnett, especially how they transformed filtered cigarettes from feminine to masculine with the image of a cowboy.
I know cigarettes are bad for you, and I know that most if not all Marlboro men died from cancer.
However, I still think cigarettes, in a rather superficial way, are cool.
Hopefully, my ideas convey that.